Licensed NASCAR first aid kits to hit stores in January

WALNUT, Calif -- Total Resources International -- one of America's most dependable and creative resources for first aid and emergency preparedness essentials -- announced that it has reached an exclusive agreement with NASCAR to manufacture officially-licensed NASCAR first aid and emergency preparedness kits. The agreement allows for TRI to be an exclusive NASCAR partner and carry the prestigious NASCAR mark on packaging and related media.

TRI carries diverse lines of first aid and emergency preparedness essentials, from first aid kits, through emergency evacuation and preparedness kits. The California-based company designs products based on the various emergency support organizations including the American Red Cross, FEMA, National Hurricane Center, and Ready.gov.

"We're proud to be the most dependable and innovative manufacturer of first aid kits and emergency preparedness kits in all categories of home, office, school, auto, sporting goods, outdoors, marine and farm," said George Rivera, chief executive officer of TRI. "Our new partnership with NASCAR further strengthens our purpose of supporting emergency preparedness in the American lifestyle."

TRI seeks to educate individuals to "Be Smart and Get Prepared." TRI's focus is placed on natural and man-caused emergencies, and how they affect families and individuals -- be it in their homes, cars, offices, factories, and injury exposures during recreation, sports and outdoors.

A major development in the automotive product category is the realization that today's cars and trucks must also serve as evacuation and survival vehicles.

"Whether on the road or in the home, NASCAR's fan base can truly benefit from TRI's extensive line of emergency products," said Odis Lloyd, NASCAR managing director, automotive licensing. "We're proud to have a company on board like TRI who continues to provide the tools to help those caught in an emergency situation."

TRI's automotive group products are designed to correspond to a variety of emergency needs and cover a full spectrum of passenger vehicles from family cars to luxury vehicles, SUVs and trucks.

They maintain a diversified portfolio of clients and customers as well as retail distribution partners like The Home Depot, Wal-Mart, K-Mart, Sam's, Target, Lowe's, and Big Lots among others.

In 2006, TRI's first aid kit sales reached nearly 3.4 million people with a million of those occupying the automotive/industrial category.

NASCAR-branded TRI first aid and emergency preparedness kits are set to hit shelves at major retail outlets nationwide in January.