M&M's wants to know: Are you the Most Colorful Fan?

HACKETTSTOWN, N.J. -- M&M's Racing and NASCAR on Friday announced the re-launch of the popular "The Most Colorful Fan of NASCAR" contest, which encourages fans to showcase their passionate love for the sport by uploading their most eye-catching photos to NASCAR.COM for a chance to win big. The contest will run from June 8 through October 2008 and will feature weekly winners who will receive an array of NASCAR-themed prizes.

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Just like America's favorite candy known for colorful chocolate fun, the M&M's contest brings the excitement and revelry of the weekly NASCAR circuit to fans.

" 'The Most Colorful Fan of NASCAR' contest allows fans a one-of-a-kind interactive experience to show off the fun side that defines the excitement of the sport," said William Clements, vice president of Mars Properties. "Whether you're a diehard fan or new to the sport, M&M's Racing is giving you the opportunity to compete just like the drivers, but among fellow fans."

Five finalists also will win trips to the Ford 400 in Homestead, Fla., on Nov. 16 for the ultimate NASCAR VIP experience courtesy of M&M's, as well as $100 gift cards from The Home Depot for colorful paints. Kyle Busch, driver of the No. 18 Toyota and one of the sports top stars, is even getting in on the action; he'll help judge the final competition in Homestead along with other top drivers. "The Most Colorful Fan of NASCAR" will be awarded with an exclusive Tissot wrist watch.

M&M'S has been involved with NASCAR for 18 years, but this year has been one of their most exciting to date, largely due to success of Busch both on and off the track. With four Sprint Cup Series wins, plus several top-five finishes, Busch and the M&M's Racing team have held the top spot in points for several weeks this season and are definitely in the groove.